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Building Electronic Relationships 19

Rowsom, M. (January 1998). Bridging the gap from traditional marketing to electronic commerce. Direct marketing, 60(9), 23-27.

Sherwin, G. & Avila, E. (1998). Connecting online:creating a successful image on the internet. Central Point, OR: Oasis.

Strenski, J. (Fall 1995). The ethics of manipulated communication. Public Relations Quarterly, 40(3), 33-5.

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Toffler, A. (1991). The Third Wave (Reissue). New York: Bantam.

Watkis, J. (1998). Don’t bite the hand that feeds you: how to avoid mistakes that cost you customers and credibility. Toronto: Solid Rock Resources.

Watson, R., Zinkhan, G., & Pitt, L. (June 2000). Integrated Internet Marketing. Communications of the ACM, 43(6), 97-107.

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Style: Publication Manual of the American Psychological Association. (4th ed.). (1994). Washington, DC: American Psychological Association.

Strunk, W. (rev. by White, E.B.). (1999). The Elements of Style, (4th ed.). Boston: Allyn & Bacon.

Electronic reference formats recommended by the American Psychological Association http://www.apa.org/journals/webref.html

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