Building Electronic Relationships
edge. Press releases go not to 10-100 media outlets, but to a global audience
numbering in the millions.
To be fair, PRMadeEasy.com does offer training courses in how to
write press releases and crisis planning, as well as reputation management
services such as polling, lobbying support, reputation monitoring, and
Electronic communication is changing businesses and how they relate
to customers. Electronic mail (email) exchanges can enhance the customer
experience and build profitable customer relationships. Marketers,
advertisers, and PR folks are taking advantage of the latest trends in the
integration of communications technologies as part of the total customer
relationship management strategy for their enterprise (Cross, 1999).
A slew of public relations agencies have gone electronic. This ePR
boom offers to clients things from do-it-yourself press releases and
partnerships to help in scaling up a company’s independent web effort.
Thousands of businesses are flocking to the Internet. This puts the onus on
communicators to understand how the Internet and especially the World Wide