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Building Electronic Relationships

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edge. Press releases go not to 10-100 media outlets, but to a global audience

numbering in the millions.

To be fair, PRMadeEasy.com does offer training courses in how to

write press releases and crisis planning, as well as reputation management

services such as polling, lobbying support, reputation monitoring, and

investigating, etc.

Electronic communication is changing businesses and how they relate

to customers. Electronic mail (email) exchanges can enhance the customer

experience and build profitable customer relationships. Marketers,

advertisers, and PR folks are taking advantage of the latest trends in the

integration of communications technologies as part of the total customer

relationship management strategy for their enterprise (Cross, 1999).

A slew of public relations agencies have gone electronic. This ePR

boom offers to clients things from do-it-yourself press releases and

partnerships to help in scaling up a company’s independent web effort.

Thousands of businesses are flocking to the Internet. This puts the onus on

communicators to understand how the Internet and especially the World Wide

Web can work as public relations vehicles. Practical help is available via

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