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Chapter 12: Strategic Leadership (SL) - page 14 / 25

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Key Strategic Leadership Actions

Determining Strategic Direction

Involves specifying the vision and the strategy to achieve this vision over time

Vision is a picture of what the firm wants to be and in broad terms what it wants to ultimately achieve

Strategic direction is framed within the context of the opportunities and threats over next 3-5 years

Includes a core ideology and an envisioned future

Should serve to motivate, “push”, and guide the organization

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