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Chapter 12: Strategic Leadership (SL) - page 18 / 25

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Key Strategic Leadership Actions

Sustaining an Effective Organizational Culture

Cultures can vary in strength depending on the degree to which they are imbedded in company practices and norms.

Firms must match culture to strategy, as a culture that promotes attitudes and behaviors that are well-suited to strategy will help in the achievement of strategic competitiveness and above average returns.

Related firms develop cooperative cultures

Unrelated firms develop competitive cultures

Cost leaders value economy, frugality and efficiency

Differentiators value innovation, quality, and excellence

Changing culture can be difficult but can be accomplished if the appropriate strategic leadership is in place

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