Supermarkets: a new actor in the food system!
♦ In 1990 15-20% of food sold in supermarkets in Latin America. Now this is 60% of the average population share. They are becoming the main buyers in the supply chains for processed foods
♦ Even the poorest country, Nicaragua, has gone from 45 to 60 supermarkets in the last year
♦ Now 705 supermarkets in Central America. Replace small stores and plaza-markets. They do not replace street fairs and focused fruit & vegetable stores
♦ Top 5 chains control two-thirds of the supermarket sector in Latin America (Walmart, Carrefour, Ahold)