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CORAL GABLES CHARRETTE: RECOMMENDATIONS

Management recommendations are concerned with aspects of operation

  • 1.

    Establish a retail merchandizing plan for the Retail Priority Area with specialty zones such as: restaurant row; arts and crafts area; design district; and, others oriented to niche and local markets in order to coordinate tenant recruitment and marketing. Build on the success of gallery night. (Development, Business Improvement District)

  • 2.

    Work with merchants:

    • a.

      develop a plan for frequent and seasonal merchandise updating

    • b.

      develop a calendar for evening and special event hours

    • c.

      develop a storefront interior lighting standard to increase sidewalk

ambient illumination. (Development, Business Improvement District)

  • 3.

    Consider hiring a part-time tenant coordinator to assist both new and existing merchants with merchandising and design and marketing issues. Develop an ongoing events program that reinforces the unique history and "brand" identity of Coral Gables and Miracle Mile. Research programs in other cities (such as Boulder, Colorado) to help preserve the mix of small, local businesses in the downtown as new development continues upward pressure on commercial lease rates. (Business Improvement District)

  • 4.

    Consider closing Giralda evenings and weekends for open air dining that spills out into the street. (City Manager, Public Works, Planning, Public Works, Parking, Development, Public Service)

  • 5.

    Consider centralized valet stand at both ends of 100 block of Giralda to serve restaurants. (Public Works, Parking, Planning)

  • 6.

    Position Downtown and North Ponce retail to be complementary to, rather than competing with, tenant mix of the Villages of Merrick Park. (Development, Business Improvement District)

7.

Implement joint marketing, trolley funding and other activities with the Villages of Merrick Park. (Development, Parking, Public Works)

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