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CORAL GABLES CHARRETTE: DOWNTOWN

Traffic and Parking

Implement traffic calming measures to slow traffic for the retail focus area, creating an effective pedestrian zone for the downtown.

Create attractive, high-profile trolley stops integrated with downtown streetscape improvements. As per the Circulator System Study, locate trolley stops close together in the downtown: between Valencia and Andalusia, between Miracle Mile and Aragon, between Giralda and Alhambra Circle, and between Minorca and Navarre (at the Elementary School).

Develop a unified, strategic parking program that provides rational, convenient and appropriately priced parking throughout the retail district. Identify opportunities for shared parking arrangements allowing private office parking garages to be available to retail, entertainment and dining customers in the evening.

Create centralized, clearly designated valet parking stations.

Explore opportunities to maximize private parking capacity for public use and avoid "predatory" enforcement policies.

Merchandizing, Management and Marketing

Develop an overall merchandising and positioning strategy to maximize penetration and capture within the primary trade area.

Build upon existing market strengths while targeting specific niches that will expand and extend downtown's regional presence.

Optimize the mix of shops to take maximum advantage of existing local market and new residents within the downtown core.

Update visual merchandising frequently and seasonally, and light storefronts as long as restaurants remain open, if not all night. Provide ambient sidewalk illumination from storefronts.

Explore joint marketing and promotional events with Merrick Park to create greater per- ception of Coral Gables as a single regional destination.

Coordinate trolley development with Merrick Park to ensure quality of vehicles and pro- vision of an attractive, high profile streetcar stop at Merrick Park.

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