CORAL GABLES CHARRETTE: DOWNTOWN
Merchandizing, Management and Marketing (continued)
Consider hiring a part-time tenant coordinator to assist both new and existing merchants with merchandising and design issues.
Coordinate retail hours of operation, particularly in support of special events such as Gallery Night.
Develop an ongoing event program that reinforces the unique history and "brand" iden- tity of Coral Gables and Miracle Mile.
Research programs in other cities, such as Boulder, that have been successful in preserv- ing the mix of small, local businesses in the downtown, even as commercial lease rates rise during redevelopment.