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Learning Activity 2: Developing the media product

  • Based on the decisions made regarding your target market, message and medium (Activity 1), work together to develop a visual media product to promote the value of nature.

  • Depending on the technology available to you, you may develop your product in hard copy, electronic or video format. If you lack video technology but choose video as your medium, you may develop your product as a hard-copy or electronic “story board”, or as a drama presentation.

  • Present your media product in a role-play situation, where your group (company) presents your product proposal to the class (your client).

  • The class will assess the various products and presentations using rubrics, and participate in a discussion to decide on which company should be awarded the “contract”.

Assessment Rubrics

Company name Group members

Relevance of the media product: Criteria The focus is relevant to the target group chosen The purpose of the media product is clear The message is effective (accurate, easy to understand, clever, convincing)

1

The type of media product is relevant to the target group and message The message and product are sensitive to the context

1 unsatisfactory, 2 satisfactory, 3 good, 4 excellent

General comments on relevance of the media product:

Design and production of the media product: Criteria The message is clearly communicated in a visual medium Information is brief, accurate and logically organised Design elements are used effectively (e.g. images, colour, line, texture, tone, shape, space) The overall design / composition is creative, clever and visually pleasing The product looks professional (accurate, neat, effective use of technology) The product has the desired effect on the audience

1

1 unsatisfactory, 2 satisfactory, 3 good, 4 excellent

General comments on relevance of the media product:

Overall assessment symbol:

1

56

Assessment tasks and tools

  • Assess the final group presentations. Groups must justify their choice of target group and media product(s).

  • Assess the final media products. Products must fulfil criteria of effective design.

  • Give each group the two assessment rubrics (below) and get pairs of learners to assess either the relevance or design of the products.

2

3

4

2

3

4

2

3

4

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