Advertising [Reference: Bylaw 188.8.131.52 in the 2009-10 NCAA Division I Manual.]
Advertising policies of the Association are designed to exclude those advertisements that do not appear to be in the best interests of higher education. The subcommittee chair shall have the authority to rule in cases where doubt exists concerning acceptable advertisers and advertising copy of game programs, broadcasts and telecasts of postseason football games; however, the following expressly are prohibited:
Alcoholic beverages that exceed 6 percent alcohol by volume. Advertising of malt beverages, beer and wine products that do not exceed 6 percent alcohol by volume may be used in game programs. Such advertisements, however, shall not compose more than 14 percent of the space in the program devoted to advertising or not more than 60 seconds per hour of any telecast or broadcast (either one 60-second commercial or two 30-second commercials);
Cigarettes and other tobacco products; and
Organizations promoting gambling.
Nontherapeutic drugs and, generally, other drugs and patent medicine advertisements are excluded; however, analgesics, cold remedies, antacids and athletics-training aids that are in general use are acceptable. Institutional advertising by pharmaceutical firms also is acceptable.
No commercial or advertisement may relate, directly or indirectly, the advertising company or the advertised product to the participating institutions or student-athletes, or the Association itself, unless prior written approval has been granted by the NCAA president.
It should be noted that the NCAA reserves the right of final approval for all advertising at any championship or bowl game.
Although the NCAA encourages sponsoring agencies to prohibit the sale of alcoholic beverages, it is the prerogative of the bowl to determine if these products shall be sold or otherwise made available for public consumption at a postseason football game licensed by the Association, or if such beverages may be brought to the site during the game (i.e., from the time access to the stadium is available to spectators until all patrons have left the area used for competition).
The subcommittee encourages game management at sites where alcoholic beverages are available to implement policies regarding “responsible” consumption at bowl games and to consider eliminating these products in the future.
The subcommittee encourages each bowl to provide student-athletes with awards that approach the maximum value ($500) permitted by NCAA legislation. Awards for most valuable players in bowl games are not countable in the $500 limitation, but must conform to NCAA legislation and are limited in value to $350. Institutions should review NCAA
Bylaw 16 and the accompanying figures 16-1 and 16-3 for limits on awards. Game management shall provide 125 student-athlete awards to each team.
Bowl Game Survey
The director of athletics of an institution that participates in a postseason football game shall submit to the subcommittee by March 1, a written report detailing the conduct and administration, specifically game management, of the bowl, before that institution is eligible to participate in subsequent postseason football competition. A form that may be used for this report may be found on the NCAA Web site at (http://www.ncaa.org/wps/ncaa?key=/ ncaa/NCAA/Sports+and+Championship/Football/Postseason+Football/forms.)
A copy of the letters of invitation and acceptance to participate in a game, and any correspondence to game management requesting the opportunity to purchase more than one-sixth of the tickets available in the stadium, should be included with the mandatory bowl game survey.
Bowl Site Inspection Visit
A checklist of information that is available on the NCAA Web site (http://www.ncaa.org/ wps/ncaa?key=/ncaa/NCAA/Sports+and+Championship/Football/Postseason+Football/ forms) has been developed for institutional representatives to use on their inspection visit to the city hosting the postseason football game in which it will participate. The checklist should address most items that the institution will require to finalize and facilitate planning for its trip.
Bowl management shall provide the information outlined in the bowl-site checklist to a participating institution not later than one week after the institution has accepted an invitation to participate in the game. Bowl management shall identify corporate sponsorship agreements that may be in conflict with contracts that a participating institution may have with a corporate entity (e.g., a nutrient drink in the bench area).
Commercial Logos on the Field
Commercial logos are prohibited on the playing field during NCAA postseason football bowl games. The only exception would be for the use of the logo of the title sponsor of that particular bowl game.
If a commercial entity has purchased the naming rights to the facility in which the game is being played, that entity may have its name painted on the field, however that entity’s logo should not appear on the playing surface.
Also, the logo(s), name(s) and/or field markings of the National Football League and/or professional team(s) shall not appear on the playing field.
Commercial Product Contracts
Institutions traditionally determine the products, equipment and supplies used by their student-athletes, trainers, managers and staff in the team area of the field and in the locker rooms. The sponsoring agency of each bowl should be aware that institutions may have contracts involving the use of such equipment and supplies during all games in which the institution participates.
If a participating institution has any contracts relating to the use of such products, 25