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The Litigation Side of Forensic Accounting Copyrighted 2001 D. Larry Crumbley, CPA, Cr.FA, CFD KPMG ... - page 228 / 275

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© D.L. Crumbley

Kiss

Business people often believe that their goal in a presentation is to deliver information. The reality is that information presented in a speech is rarely remembered. Images, metaphors, and anecdotes are what stick in listeners’ minds.

Source: David Booth, “An Actor’s Guide to Giving a Great Speech,” Bottom Line Personal, March 1, 2004, p.8.

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