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IT is entering a new growth cycle.

Will your company connect with new buyers?

Enterprises are entering a new six- to seven-year cycle of IT growth and innovation, industry analysts say. Driving this growth are new technologies and analytical capabilities that enable what Forrester Research calls “smart computing.”

To prot during this cycle, smart companies like yours need to deliver a clear value message to the decision-makers responsible for the enterprise. Your strategy now will determine the health of your sales pipeline – and bottom line – for years to come.

The network connects the enterprise.

The network pros connect with Network World.

Based on new foundation technologies such as virtualization and cloud computing, smart computing is ushering in a new generation of must-have solutions, all of which rely on the organization’s network – the digital nervous system of today’s connected enterprise.

The network is central to the IT infrastructure and plays a critical role in the implementation of the organization’s overall business strategy, supporting everything from mission-critical computing to team collaboration and electronic commerce.

As a result, executives who have looked to Network World for information, intelligence and insight for more than 20 years are now creating the short list for the full spectrum of enterprise IT purchases: data center products; infrastructure management tools; LANs and WANs; VoIP, video and unied communications; wireless and mobile devices; security; software and services.

Choose Network World and you will:

  • »

    connect with executives who hold the key to IT purchases enterprise-wide.

  • »

    leverage the only brand that speaks to IT using the network as the lens.

  • »

    establish a credible presence among a large community of qualied buyers.

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    compete aggressively – and protably – in the emerging cycle of IT growth.

Source: NetworkWorld BPA, June 2010

Network World Media Kit 2011



of the Network World audience is involved in purchasing IT products and services.

Only Network World speaks to the IT executives designing, implementing and managing the networks that will meet the organization’s growing connectivity needs.

“The growth in storage and devices on the network coupled with the mission criticality of the network will spur customer investments.”

Lucinda Borovick Vice President, IDC Research Data Center Networks


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