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NEW MEDIA LANDSCAPE

Link to the brand that delivers the most powerful network buying audience.

Network World is the only media brand targeting IT network leaders.

You can tap the power of that brand – keeping your products and services top of mind with decision makers who inuence IT purchases across the enterprise – by leveraging a family of innovative Network World media resources:

  • »

    NetworkWorld.com, our award-winning website

  • »

    Network World magazine, our print publication, published 23 times a year

  • »

    Network World Events, national and regional events with various levels of sponsorship opportunities

  • »

    Network World Custom Solutions Group, creating powerful turnkey programs to match your unique marketing needs

Together these resources help you craft a multi-pronged marketing strategy for building awareness, nurturing relationships and driving sales. We call it the four C’s: Content. Community. Conversation. Conversion.

Content

  • »

    Network IT profession- als are looking for sites and publications that have the expertise to organize and synthesize IT-related information rather than just posting facts.

  • »

    IT professionals looking for technology-related information, most often seek information on a specic technology/ product (89%) or browsing for news (81%).

Community

  • »

    IDG’s audience can most often be classied as “Joiners”– leveraging the Internet to network with other professionals, maintaining proles on business or social net- works, attending virtual conferences or events.

  • »

    87% of IT professionals

    • nd it valuable to reach out to peers with similar job roles for advice when considering a technology purchase.

Conversation

  • »

    The IT professional audience is using their networking power to interact with and inuence others. In fact, 64% of those with a prole on a networking site have interacted with another company or brand via a social or business networking site in the past 6 months.

  • »

    IT professionals are listening to the conversations around them. 71% have read comments posted by others, 61% have read forum posts, and 52% have visited a Wiki in the past 30 days.

Conversion

  • »

    IT professionals are willing to give up information in order to get information – 91% would be willing to register for some type of online content.

  • »

    88% consider vendor- sponsored content such as white papers, webcasts and podcasts to be credible sources of technology-related information.

Network World Media Kit 2011

www.networkworld.com

COMMUNITY

CONTENT

CONVERSION

CONVERSATION

Content

  • »

    Network World Magazine

  • »

    NetworkWorld.com

  • »

    Network World Launch IT

  • »

    Network World Custom

Solutions Group

  • »

    IDG Research Services

  • »

    IDG Strategic Content Services

Community

  • »

    IT Roadmap

  • »

    Cloud Leadership Forum

  • »

    Microsoft, Cisco, Open Source

Subnets

Conversation

  • »

    IDG Strategic Marketing Services

  • »

    Product Certication Services

  • »

    Network World Dinner Discussions

  • »

    Enhanced Community Threading

  • »

    IDG Amplify

  • »

    Network World Twitter

  • »

    IDG Social Scout

  • »

    Network World LinkedIn

Conversion

  • »

    IT Roadmap

  • »

    Premium Lead Generation

  • »

    LeadAccel

  • »

    Lead Nurturing

  • »

    Dynamic Content Ads

  • »

    Mobile Lead Generation

  • »

    Analytics & Consulting

  • »

    IDG Connect

  • »

    Market Fusion

4

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