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The Medium is the Metaphor

Form and Content

“smoke signals”

“For on television, discourse is conducted largely through visual imagery, which is to say that television gives us a conversation in images, not words.  The emergence of the image-manager in the political arena and the concomitant decline of the speech writer attest to the fact that television demands a different kind of content from other media.  You cannot do political philosophy on television.  It’s form works against the content” (7).

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