promoting a consumerist lifestyle certainly appealing to advertisers but also to the audience willingly buying into the ideals of such a lifestyle. At the same time the magazines make sure not to threaten, but rather to reinforce, the dominant ideologies (and identities) presumed to be shared by the ‘readers [who] buy the magazine to have their perceptions of masculinity confirmed, but also added to’ (Benwell, 2002: 155).
Austin, J. L. (1975). How to Do Things with Words (2nd ed.). Oxford: Oxford University Press.
Benwell, B. (2002). Is there anything 'new' about these lads?: The textual and visual construction of masculinity in men's magazines. In J. Sunderland & L. Litosseliti (Eds.), Gender Identity and Discourse Analysis (pp. 151-176). Philadelphia, PA: John Benjamins.
Benwell, B. (2003a). Introduction: masculinity and men's lifestyle magazines. In B. Benwell (Ed.), Masculinity and Men's Lifestyle Magazines (pp. 6-29). Oxford: Blackwell.
Benwell, B. (Ed.). (2003b). Masculinity and Men's Lifestyle Magazines. Oxford: Blackwell.
Benwell, B. (2004). Ironic Discourse: Evasive Masculinity in British Men's Lifestyle Magazines. Men and Masculinities, 7(1), 3-21.
Black, M. (1993). More about metaphor. In A. Ortony (Ed.), Metaphor and Thought. Cambridge: Cambridge University Press.
Brubaker, R., & Cooper, F. (2000). Beyond "Identity". Theory and Society, 29(1), 1-47.
Bucholtz, M., & Hall, K. (2004). Theorizing identity in language and sexuality research. Language in Society, 33(4), 469-515.
Canakis, C. (2008). Articulating male homoerotic desires and subjectivities on the internet. Paper presented at the Workshop Language and Sexuality: (Through and) Beyond Gender, Mytilene, 7 June 2008.
Cameron, D. (1997). Theoretical debates in feminist linguistics: Questions of sex and gender. In R. Wodak (Ed.), Gender and Discourse (pp. 21-56). London; Thousand Oaks; New Delhi: Sage.
Cameron, D., & Kulick, D. (2003a). Introduction: Language and desire in theory and practice. Language and Communication, 23, 93-105.
Cameron, D., & Kulick, D. (2003b). Language and Sexuality. Cambridge: Cambridge University Press.
Chilton, P. (2004). Analysing Political Discourse: Theory and Practice. London; New York: Routledge.
Connell, R. W. (1987). Gender and Power: Society, the Person and Sexual Politics. Cambridge: Polity Press in association with Blackwell.
Connell, R. W. (1995). Masculinities. Cambridge: Polity Press.
Connell, R. W., & Messerschmedt, J. (2005). Hegemonic masculinity - rethinking the concept. Gender and Society, 19(6), 829-859.
Crewe, B. (2003). Class, masculinity and editorial identity in the reformation of the U.K. men's press. In B. Benwell (Ed.), Masculinity and Men’s Lifestyle Magazines (pp. 91-111). Oxford: Blackwell.
Eckert, P. (1989). The whole woman: sex and gender differences in variation. Language, Variation and Change, 1, 245-267.
Eckert, P., & McConnell-Ginet, S. (2003). Language and Gender. Cambridge: Cambridge University Press.
Edwards, T. (2003). Sex, booze and fags: masculinity, style, and men's magazines. In B. Benwell (Ed.), Masculinity and Men’s Lifestyle Magazines (pp.132-146). Oxford: Blackwell.
Fillmore, C. C., & Atkins, B. T. (1992). Toward a frame-based lexicon: The semantics of RISK and its neighbors. In A. Lehrer & E. Kittay (Eds.), Frames, fields and contrasts (pp. 75-102). Hillsdale, NJ: Laurence Erlbaum.
Gill, R. (2003). Power and the production of subjects: a genealogy of the New Man and the New Lad. In B. Benwell (Ed.), Masculinity and Men's Lifestyle Magazines (pp. 34-56). Oxford: Blackwell.
Goffman, E. (1997). The Goffman Reader (edited by Lemert, C. and Branaman, A.). Cambridge, Mass.: Blackwell.
Hollway, W. (1984). Gender differences and the production of subjectivity. In J. Henriques, W. Hollway, C. Urwin, C. Venn & V. Walkerdine (Eds.), Changing the Subject: Psychology, Social Regulation and Subjectivity (pp. 227-263). London: Methuen
Koller, V. (2008). Lesbian Discourses: Images of a Community. New York; London: Routledge.