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*Conagra Inc v McCain Foods Australia Pty Limited (1992) 23 IPR 193

(3)1st Requirement - Reputation

(a)What commercial activities are covered?

(b)How is reputation fixed in the minds of consumers?

*Cadbury Schweppes Pty Limited v Pub Squash Pty Limited [1980] 2 NSWLR 851

(c)How is reputation proved?

What evidence is required?

(d)Need for the public to associate product/service with a particular ‘source’

(e)Is local business activity required?

* Conagra Inc v McCain Foods Australia Pty Limited (1992) 23 IPR 193 (MBG 2007 at 632; RR 2005 at 902)

BM Auto Sales v Budget Rent-a-Car (1976) 12 ALR 363

(f)The problem of adopting ‘descriptive’ names/words

*McCain Foods v County Fair Foods (1981) RPC 69

*Hornsby Building Information Centre v Sydney Building Information Centre (1978) 140 CLR 216

BM Auto Sales v Budget Rent-a-Car (1976) 12 ALR 363

(4)2nd Requirement - Misrepresentation

(a)Types of misrepresentation

Source of product, substitution of product, quality of product

*Cadbury Schweppes Pty Limited v Pub Squash Pty Limited [1980] 2 NSWLR 851 (RS 2005 at 463-467; RR 2005 at 888-892)

*Reckitt & Colman Products Ltd v Borden Inc (1990) 17 IRR 1 (RR 2005 at 894-900)

Bollinger v Costa Brava Wine Co Limited [1960] Ch 263

Some recent cases:

Pacific Publications Pty Ltd v Next Publishing Pty Ltd [2005] FCA 625 at paras 24-36 (Total Girl v Girl Power case)

Telstra Corporation Ltd v Royal & Sun Alliance Insurance Ltd [2003] FCA 786 at [66]-[69] (Goggomobil case)

Collins Debden Pty Ltd v Cumberland Stationery Co Pty Ltd (No. 2) [2005] FCA 1398 (Desk Calendar Refill case)

Brother Industries Ltd v Dynamic Supplies Pty Ltd (2007) 73 IPR 507

Cadbury Schweppes Pty Ltd v Darrell Lea Chocolates Pty Ltd (No.8) [2008] FCA 470 (11 April 2008)

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