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Updo Your Earnings with Updos

By Amy Colvin

them. You are strongly encouraged to “know your stuff!”

An updo is so much more than “just an updo.” It’s a chance for you to increase your salon revenue as a whole. “How?” you ask.

Well, let’s look at prom traffic to start. They need makeup, pedicures and mani- cures and they see the value of looking good for a special event. These young girls will eventually be brides who also see that value as well.

They could evolve into a client for life: spa client, retail client, color client and refer- rer of other friends. Don’t underestimate the power of “just an updo.”

When this group is older, it’s time for their wedding and with a wedding comes many other opportunities for profit. A bachelorette party of spa services, pre-day spa day, rehearsal dinner day, pre-day groom and groomsmen cuts. If you start adding these service dollars, it’s a substantial amount of revenue.

Let’s take that a step farther. How about a “Salon Wedding Guide?”

A woman’s wedding day is something she has dreamed of and fantasized about since she was a little girl. There is almost no limit to making that day perfect. Three to six months prior, start working into that perfect color. Conditioning treatments and regular trims are a must for optimal hair health, as well as correct every day products.

Skin and makeup will be flawless on the big day if the bride works with an esthetician on skin issues, treatments and proper prod- ucts. The esthetician can talk to her about the advantages of body waxing. One to two weeks prior, couples mani/pedis and massages. Practice makeup and hairstyle. Artificial nails. Final color, trim, conditioning treatment and waxing. Groom and groomsmen cuts.

If you are good at updos, then you will have confidence with them. Education and knowledge are crucial to being good. Seek education that specializes in updos. Hands on workshops give you more training. Look at the expense of an updo seminar as an invest- ment toward bringing in more income. If you spend x amount of dollars on a workshop, you will make it up in x amount of updo clients. The rest is profit. Quality training is priceless.

Once you have the knowledge, spread the word. Bridal shows are the obvious way to capture the bridal business, but practice can be advertising and a way to get the word out as well. Practicing what you’ve learned is es- sential in gaining confidence and ability.

These economical times call for think- ing outside the box to capture an audience. Go for all updo business. Think long term. Practice on local teens like cheer leading teams or local community theater groups.

Do styles on waitresses or models. Do hair for local bridal shops for fittings, publica- tions or ads. Work with a local photographer or photography student to shoot what you’re practicing. This can gain you photos of your work for a bridal/updo book. These photos can hang on the salon walls during wedding and prom season. Imagine a client’s delight to see books or wall hangings of styles done by their very own hairstylist. And they can anticipate being a “wall girl” for your salon.

So, do you still think of an updo as “just an updo?” It’s so much more. And now you realize how and why. Plan your wedding guide. Capture the updo business. Think from proms to weddings and beyond. And happy updoing.

Now that we understand the benefit of capturing the business of updos, we need to see the importance of having confidence in

Amy Colvin is the mastermind behind the“Foolproof Updoing”system. Besides educating hairstylists with her seminars, she specializes in updos, cuts and perms in a salon full time. www.foolproofupdoing.net

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MAY 010

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TEXAS STYLIST & SALON

MAY 2010

  • 1-3: Barbers International 5th Anniversary Conference, Columbus,

OH www.barbersinternational.com (870)230-0777

  • 2: Beauty School Forum, Barristar Productions, Minneapolis, MN

www.barristar.com 800 SHOW-432

  • 2-3: ABA Canada - Edmonton, Canada www.abacanada.com

  • 2-3: BSG Cosmoprof Beauty presents Baltimore Fashion Focus,

Baltimore,MD www.fashion-focus.net

  • 2-3: CCA Regional Stylz Symposium, Redding, CA 800-482-

3288 www.the-cca.com

  • 2-3: Intercoiffure Spring Symposium, Miami Beach, FL intercoiffure.us

  • 2-4: International SalonSpa Business Network’s (ISBN) 2010

Conference at the Terranea Resort in Rancho Palos Verdes, CA www. salonspanetwork.org www.terranea.com

  • 16: I.E.C.A. Haute Hair Competitions & Runway Presentations,

Airway Heights, WA www.iecaspokane.com

  • 16-17: International Congress of Esthetics and Spa, Dallas, TX

1-800-471-0229 tradeshow@LNEONLINE.com

  • 16-17 Empire’s Future Professionals Expo featuring Nick Arrojo

and master stylist team, Hershey, PA MastersOfBeauty@empire.edu

  • 16-17: The Makeup Show NYC www.themakeupshow.com

  • 16-17: Salon Spa Vision, Austin, TX www.salonspavision.com

  • 16-17: ABA Canada - Vancouver, Canada www.abacanada.com

  • 16-17: The High Road to Education presented by Akzentz Educa-

tor / Distributor Tammy Warner, Portland, OR www.theHRTE.com

  • 17: Maly’s Brand Knowledge Road Show @ The Bertrum Hotel,

Aurora, OH www.malys-midwest.com

  • 20-23: The Aesthetic Show, Las Vegas www.aestheticshow.com

  • 23-24: Armstrong McCall Houston Fashion Focus, Houston, TX

www.armstrongmccall.com

  • 30-31: Esthetique Spa Intl, Toronto, Canada www.spa-show.com

JUNE 2010

  • 5: Vicki Peters Electric File Certification & Keeping it Simple,

Orlando, FL (702)526-1436 www.vickipeters.com

  • 6: NailTech Network Orlando, Orlando, FL www.beautytech.com

  • 6-7: Premiere Orlando, FL 800-335-7469 www.premiereshows.com

  • 6-7: Premiere DaySpa Conference, Orlando, FL 800-335-7469

www.premiereshows.com

  • 12-14: Esthetique Spa Intl, Las Vegas, NV www.spa-show.com

  • 13-14: ABCH 2010 Energizing Summit, Los Angeles, CA (310)

547-0814 www.haircolorist.com

  • 26: Nail Networking Event of the Smokies, Gatlinburg, TN

    • (270)

      799-3637

  • 27: Midwest Hair Showdown @ Celebrities, Cincinnati, OH

www.hairshow2010.com

  • 27-28: North Coast Salon Systems presents Martin Parsons

Show & Hands on Class, Broadview Heights, OH 1-800-465-5887

  • 27-28: Texas Intl Hair Show, Dallas, TX www.texashairshows.com

MAY 2010

  • 2: Earn a Bazillion Doing Brazilians with Crickett - Online Class

www.thewaxchick.com

  • 3: MyLan Beauty Enterprise presents a FREE Extensive Training

Workshop @ The SO.CAP.USA Hair Extensions Texas Center, Arling- ton, TX - 1-888-460-3031 www.MyLanBeauty.com

  • 3: Smooth Skin Supply presents Waxing 101 Free Online Class

  • -

    (877)473-1032 www.smoothskinsupply.com

  • 3: KM Impressions presents Airbrush Makeup Artistry, San

Antonio, TX www.kmimpressions.com

  • 3: Full Lace Wig / Weave Theory and Proper Application Class,

Arlington, TX (817)277-5000 www.euniceshairsalon.com

  • 3: Salon Source presents Brocato What If Program, Brocato C.I.

Smoothing System, (512)454-9200 www.salonsource.biz

  • 4: KM Impressions presents Picture Perfect Bridal - San Antonio,

TX www.kmimpressions.com

  • 7: Skin Logic presents Affordable Advanced Equipment, Austin,

TX (512)944-9780 shawn9780@gmail.com

  • 10: Skin Logic presents Acne / Vascular Treatments Certification

Class, Austin, TX (512)944-9780 shawn9780@gmail.com

  • 10: Malaysian Weave Technique Class, Arlington, TX (817)277-

5000 www.euniceshairsalon.com

  • 10: G.G.O. Beauty School presents Sanitation, State Law, HIV,

Mesquite, TX (972)285-5043 www.ggobeautyschool.com

  • 10: Salon Source presents Beautopia VIP & Brocato C.I. Smooth

System, Fort Worth, TX (512)454-9200 www.salonsource.biz

  • 10-28: Westmore Academy of Cosmetic Arts presents Makeup for

Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673

  • 10-June 18: Westmore Academy of Cosmetic Arts presents

Makeup for High Fashion, , Burbank, CA 1-877-978-6673

  • 10-July 30: Westmore Acdy of Cosmetic Arts presents Makeup

for Motion Pictures & Television, Burbank, CA 1-877-978-6673

  • 14: Skin for Life presents Microdermabrasion Fundamentals, San

Antonio, TX www.skinforlife.com

JULY 2010

  • 10-12: Ohio Association of Beauticians, Inc. 72nd Annual

Convention and Tradeshow, Miamisburg, OH (513)423-3342

  • 17-19: Face & Body Spa and Healthy Aging Conference, San

Jose, CA www.faceandbody.com

  • 18: 20th Annual North American Hairstyling Awards (NAHA 20),

Las Vegas, NV www.probeauty.org/naha 1-800-468-2274

  • 18-19: Empire and ARROJO education present Masters of Beauty

Skills Certification, Manhattan MastersOfBeauty@empire.edu

  • 18-20: PBA Symposium “Consumer Culture”, Las Vegas, NV.

1-800-394-5436 www.probeauty.org/symposium

  • 18-20: Cosmoprof North America, Las Vegas, NV 1-800-557-

3356 www.cosmoprofamerica.com

  • 18-20: PBA Beacon, Las Vegas, NV 800-468-2274x117

www.probeauty.org/symposium/beacon

  • 25: California Cosmetology Association 81st Annual Convention,

Manhattan Beach, CA www.the-cca-com 800-482-3288

  • 26: California Cosmetology Association’s Student Day of Educa-

tion, Manhattan Beach, CA www.the-cca-com 800-482-3288

  • 26-27: Paul Mitchell Signature Gathering, Las Vegas malys.com

AUGUST 2010

  • 7-10: Bronner Bros. Mid Summer International Hair and Beauty

Show, Atlanta, GA, www.bronnerbros.com

  • 9: BeautyTech’s 8th Annual Long Island Network Day, Long Island,

NY www.beautytech.com

  • 22-23: Empire & ARROJO education present Masters of Beauty

Skills Certification, Philadelphia MastersOfBeauty@empire.edu

SEPTEMBER 2010

  • 12-13: Armstrong McCall Southwest Fashion Focus, Glendale,

AZ www.armstrongmccall.com

  • 19-20: Empire & ARROJO education present Masters of Beauty

Skills Certification, Chicago, IL MastersOfBeauty@empire.edu

  • 26-27: International Congress of Esthetics and Spa, Long Beach,

CA 1-800-471-0229 tradeshow@LNEONLINE.com

  • 26-27: Armstrong Worlds Fair, Austin, TX armstrongmccall.com

  • 26-27: Beauty School Forum, Barristar Productions, Pasadena, CA

www.barristar.com 800 SHOW-432

OCTOBER 2010

  • 1-31: BeautyTech’s 12th Annual Strut Your Stuff Nail Art and

Enhancement entry acceptance - www.beautytech.com

  • 3-4: Mid-American Beauty Classic, Columbus, OH

www.premiereshows.com

  • 3-4: Esthetique Spa Intl, Montreal, Canada www.spa-show.com

  • 10-11: Empire & ARROJO education present Masters of Beauty

Skills Certification, Ft. Lauderdale MastersOfBeauty@empire.edu

  • 17: Full Lace Wig / Weave Theory and Proper Application Class,

Arlington, TX (817)277-5000 www.euniceshairsalon.com

  • 17: Salon Source presents Brocato C.I. Smooth System, Eufora

Owners Think Tank & Kadus Blonde, Blonder, Blondest, Houston, TX

  • (512)

    454-9200 www.salonsource.biz

    • 17: G.G.O. Beauty School presents Sanitation, State Law, HIV,

Mesquite, TX (972)285-5043 www.ggobeautyschool.com

  • 24: Adrian The Dream Weaver presents Hair Extension Certifica-

tion Private Hands-On Training Class, Dallas, TX (972)387-5677 www.HairExtension.com

  • 24: Skin Logic presents Microcurrent Non-Surgical Face Lift

Certification, Austin, TX (512)944-9780 shawn9780@gmail.com

  • 24: G.G.O. Beauty School presents Sanitation, State Law, HIV,

Mesquite, TX (972)285-5043 www.ggobeautyschool.com

  • 24: Custom Wig Making Class, Arlington, TX (817)277-5000

www.euniceshairsalon.com

  • 31: G.G.O. Beauty School presents Sanitation, State Law, HIV,

Mesquite, TX (972)285-5043 www.ggobeautyschool.com

JUNE 2010

  • 6-7: Cinderella Hair Extensions Seminar - The Art of Hair Exten-

sions, Las Vegas, NV 1-800-332-9246

  • 7: Full Lace Wig / Weave Theory and Proper Application Class,

Arlington, TX (817)277-5000 www.euniceshairsalon.com

  • 7: G.G.O. Beauty School presents Sanitation, State Law, HIV,

Mesquite, TX (972)285-5043 www.ggobeautyschool.com

  • 14: Malaysian Weave Technique Class, Arlington, TX (817)277-

5000 www.euniceshairsalon.com

  • 14: G.G.O. Beauty School presents Sanitation, State Law, HIV,

Mesquite, TX (972)285-5043 www.ggobeautyschool.com

  • 20: Earn a Bazillion Doing Brazilians with Crickett - Online Class

www.thewaxchick.com

  • 21: Smooth Skin Supply presents Waxing 101 Free Online Class

  • -

    (877)473-1032 www.smoothskinsupply.com

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