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Reviving Multifamily Housing Development: - page 11 / 28

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PRODUCT OPPORTUNITIES CAPITALIZING ON THE MULTIFAMILY TRENDS

¾ Urban Place-Driven Rental Housing

  • Reduced unit sizes, amenity rich

  • Higher rent per sq. ft.; lower absolute rents

  • Broader market appeal

¾ Ultra-Luxury Apartments and Condos

  • High-finish, high-service product with views

  • Only for 100%, A+ locations, offering 24/7 living

¾ Family-Targeted Condos and Apartments

  • Gen X having kids, nearly as urban as Gen Y

  • Balance need for more living area with desire to maintain urban lifestyle

  • Need improved urban school districts to enable – big challenge but big market!

March 23, 2010

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