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Reviving Multifamily Housing Development: - page 7 / 28

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Generation

Born

2010 Age

Percent Nation

U.S. Pop.

Eisenhowers

Before 1946

64+

17%

51M

Baby Boomers

1946 – 1964

46 – 64

27%

78M

Gen X

1965 – 1980

30 – 45

18%

52M

Gen Y (Echo/Millennials)

1981 – 1999

11 – 29

27%

80M

Gen Z (?)

2000 and After

0 – 10

10%

30M

DEMOGRAPHIC TRENDS GENERATION Y – DEEP DEMAND WITH URBAN TASTES

March 23, 2010

7

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