volunteers and 9% would like to be directly employed. The results indicate that 40% of the respondents in Athlone and 48% in Green Point expect to be directly involved in the 2010 World Cup via voluntarism, being employed in activities and income generating opportunities linked to the event.
Table 4: How respondent sees their involvement in the 2010 World Cup (in %)
Green Point (n=100)
A spectator at football matches
Income generating opportunities linked to the event
Uncertain/ don’t know
The results indicate that in both communities similar perceptions and attitudes towards the 2010 event and stadia development emerged. While in the majority of cases positive attitudes were expressed towards the 2010 event generally and stadia development specifically, some concerns are noticeable. These relate primarily to the distribution of perceived benefits in relation to social and economic opportunities as well as inconveniences that are likely to be associated with stadium construction and the hosting of the 2010 World Cup.
This study supports Kim and Petrick’s (2005) position that planners and managers of mega-events should be better equipped to address the complexities of resident perceptions as well as to allocate more resources to effectively increase residents’ perceived positive impacts and reduce their perceived negative impacts. This study reveals that residents generally support the hosting of the 2010 World Cup and infrastructural development associated with the event. However, they have high expectations in relation to realising social and economic benefits. Also, concerns were raised which included disruptions to local residents, increase in the cost of living during the event and economic benefits being unequally distributed. Respondents also expressed a desire to know more about 2010 developments and stadia issues in particular. It is important that effective communication strategies and consultation mechanisms are implemented by event organisers and government officials to inform residents of 2010 developments. This should include information pertaining to related opportunities and prospects to participate in planning and decision-making processes.