Five percent of the respondents in Green Point did not provide a response. It is also interesting to note that none of the respondents interviewed stated that stadium development in Cape Town for 2010 should be discontinued and 91% of the respondents in both communities stated that Cape Town should host a semi-final match, irrespective of event location. This again illustrates positive attitudes among residents to 2010 stadium development specifically and the World Cup more generally. Also, there is strong support for Cape Town’s participation as a host city.
Ninety five percent of the respondents in Athlone and 88% in Green Point indicated that they would like to be updated on stadium developments in their area related to the 2010 event. Respondents indicated a preference for multiple types of communication strategies. These were television (61% each in Athlone and in Green Point), newspapers (31% in Athlone and 38% in Green Point), radio (26% in Athlone and 22% in Green Point), short message service (SMS) (17% in Athlone and 14% in Green Point), community meetings (17% in Athlone and 12% in Green Point), Internet (10% in Athlone and 13% in Green Point), posters (10% in Athlone and 13% in Green Point) and e-mail (9% in Athlone and 12% in Green Point). The responses indicate that organisers and officials must consider a range of communication strategies. It is also important that information is presented in a manner that is easily accessible to local residents.
Some of the respondents (31% in Athlone and 24% in Green Point) forwarded suggestion to improve the communication of information to residents relating to the 2010 event, including meetings with the public, involve locals in planning and improve media coverage and dissemination of information, amongst others.
Perceptions and attitudes toward aspects relating to venue selection
In order to determine the perceptions and attitudes of the residents towards 2010 venue selection and stadium development in Cape Town, respondents were asked to rate their level of agreement with a range of relevant statements. The Lickert scale was used with the following options available: SD = Strongly Disagree, D = Disagree, N = Neutral, A = Agree and SA = Strongly Agree. Table 3 presents the findings in Athlone and Green Point, respectively.
The majority of the respondents in both Athlone (80%) and Green Point (81%) agreed and strongly agreed with the statement that “the 2010 FIFA World Cup will be the best ever and leave positive legacies for South Africa”. This indicates that most of the respondents have a positive impression about the event with regard to 2010 legacies that will accompany the hosting of the 2010 FIFA World Cup.
While more than half of the respondents disagreed and strongly disagreed with the statement that “too much public money will be spent on the 2010 event that could be spent on other activities” (50% in Athlone and 56% in Green Point), a significant proportion of the respondents agreed and strongly agreed with the statement (37% in Athone and 34% in Green Point). The responses indicate that while most residents generally supported the 2010 event, a significant proportion of the residents interviewed questioned the use of public monies.
In relation to economic benefits, 94% of the respondents in Athlone and 89% in Green Point agreed and strongly agreed with the statement “the 2010 event will be good for local business (increases turnover)”. Additionally, 89% of the respondents in Athlone and 81% of the