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2011 Media Information

Marketing Solutions

  • Advertising IRN offers premium advertising sites opposite its editorial content. If you are planning a new campaign to the trade, there are various opportunities IRN can offer to convey your message to the people that matter. Options include: Page Advertising, Poly bag Sponsorship, False Front Covers, Gatefolds, Tip‐‐ons/Cover mounts, Advertorials, Postit notes

  • Sponsorship IRN offers many opportunities to sponsor pages, articles and columns. Feature sponsorship – includes logos on all editorial pages, first right hand page of the feature and a 200 word editorial comment.

  • Inserts We limit the number of inserts in each issue to ensure there is no overload for retailers, and we are able pinpoint your target retailer in terms of geography, size of store, location, job title and a number of other means. Great for sending POS material.

  • Special Supplements and publications – We produce a number of dedicated publications in addition to t he magazine. These include “The Guide to Convenience Retailing”, Convenience Must Stocks, and The Fascia guide.

  • Special Projects – We work with a number of suppliers on special projects, from Warburton's with their Bread Board, to Bestways Retail Development Awards, to Lucozade and their alert road show. These are bespoke projects tailored to the suppliers respective objectives and budget.

  • Retailer Round Tables – IRN, using its unique position and contacts within the independent retail sector, regularly teams up with key retailers to discuss a current issue over lunch in a prestigious location in London. Sponsorship includes, 2 places at dinner, input to the agenda, company logo and a three page write up in IRN.

  • List Rental – It is possible to send direct mail to our extensive database of independent retailers. These can be targeted by a variety of demographics including, region, store size, store type and products stocked.

  • Online – Reach 65,000 unique visitors via our website www.talkingretail.com

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