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2011 Media Information

Research Summary

  • 95% of IRN readers read every issue

  • 88% spend over 15 minutes reading an issue

  • 78% of copies are read by 2 or more people

  • News, and New Products are the most popular sections

  • 96% stocked new products after seeing it in IRN

  • 91% stocked new products as a result of advertisements'

  • 83% stocked new products due to editorial in IRN

  • Trade press number one choice to source if retailers could only select one

medium to receive information. Scored 64%

  • Web penetration up

  • Talkingretail.com still the most used single website

Questionnaire sent out with the 19th June issue of IRN Incentive of a £150 347 respondents 1% response

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