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Segmentation, Targeting and Positioning - page 13 / 20

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Target Marketing: evaluate and select

Selecting target market segments

Target marketing strategies (continued):

Micromarketing: tailor products and marketing programs to the needs and wants of specific individuals and local customer groups.

Local Marketing: local customer groups – cities, neighborhoods, Retailers. Customize each store’s merchandise and promotions.

Individual Marketing: individual customers. Dell computer.

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