X hits on this document

Powerpoint document

Segmentation, Targeting and Positioning - page 4 / 20

52 views

0 shares

0 downloads

0 comments

4 / 20

What have we learned and What’s New?

What marketing is

Strategic planning and marketing process

Digitization – Customer connection

Complex environments in which marketing operates

What’s New (Key marketing strategy decisions)

How to divide up markets into meaningful customer groups (market segmentation)

Select which customer groups (one or more) to serve (target marketing)

Create marketing offers that best serve targeted customers (positioning)

Document info
Document views52
Page views52
Page last viewedThu Dec 08 10:31:03 UTC 2016
Pages20
Paragraphs190
Words1298

Comments