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Segmentation, Targeting and Positioning - page 6 / 20

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Steps in market segmentation, targeting and positioning

Three major steps:

Market segmentation

1.

Identify bases for segmenting the market

2.

Develop segment profiles

Target marketing

3. Develop measure of segment attractiveness

4. Select target segments

Market Positioning

5. Develop positioning for target segments

6. Develop a marketing mix for each segment

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