X hits on this document

Powerpoint document

Segmentation, Targeting and Positioning - page 6 / 20

40 views

0 shares

0 downloads

0 comments

6 / 20

Steps in market segmentation, targeting and positioning

Three major steps:

Market segmentation

1.

Identify bases for segmenting the market

2.

Develop segment profiles

Target marketing

3. Develop measure of segment attractiveness

4. Select target segments

Market Positioning

5. Develop positioning for target segments

6. Develop a marketing mix for each segment

Document info
Document views40
Page views40
Page last viewedSat Dec 03 05:28:18 UTC 2016
Pages20
Paragraphs190
Words1298

Comments