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Bidding to the Top: Position-based Auctions - page 14 / 23

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Ordering Property

GSP and GGSP have ordering property.

With position constraints, VCG does not have ordering property.

Without position constraints, VCG has ordering property as long as the click-through rates are “separable”.

Definition: An ad shown higher has a higher bid.

Yes

Yes

Locally Stable

Yes

No

Ordering Property

No

Yes

Truthful

GGSP

VCG

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