X hits on this document

Powerpoint document

Bidding to the Top: Position-based Auctions - page 14 / 23

67 views

0 shares

0 downloads

0 comments

14 / 23

Ordering Property

GSP and GGSP have ordering property.

With position constraints, VCG does not have ordering property.

Without position constraints, VCG has ordering property as long as the click-through rates are “separable”.

Definition: An ad shown higher has a higher bid.

Yes

Yes

Locally Stable

Yes

No

Ordering Property

No

Yes

Truthful

GGSP

VCG

Document info
Document views67
Page views67
Page last viewedThu Jan 19 22:08:45 UTC 2017
Pages23
Paragraphs254
Words1078

Comments