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Bidding to the Top: Position-based Auctions - page 4 / 23

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Maturing Business of Sponsored Search

Sponsored Search is big business.

Significant portion of revenue of Google, Yahoo!, etc.

Increasing percentage of advertising budget of many large advertisers.

Huge tail of small advertisers.

Advertisers are demanding more features, more options, more control.

Analytics and Conversion Tracking

Ad Diagnostics

Content Ads

Negative Keywords

Position Preference

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