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Bidding to the Top: Position-based Auctions - page 5 / 23

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Outline of Talk

Motivation for position control.

Generalization of GSP auction (GGSP?) to handle position constraints.

Characterization of equilibria and relationship with “truthful” VCG auction.

Parallels some of the results of [Edelman, Ostrovsky and Schwarz, 2006] for GSP.

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