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Nightclub - Sample Plan

4.3.2 Main Competitors

The Nightclub competition lies mainly with other casual facilities and less with conventional and chain entertainment establishments. We need to effectively compete with the widely held idea that you can't get good service anymore, while maintaining the idea that being out can be a lot of fun. Our polling has indicated that consumers think of atmosphere, price, and quality respectively. Additionally, price was frequently mentioned by pointing out that if the former concerns are present then they are willing to pay more for the experience.

Our review of the market concludes that there are four entertainment venues that can be considered direct competition to the proposed new venue. We do realize that the proposed venue will also compete indirectly for every entertainment dollar spent in the Anytown area.

The main competitors of the Nightclub will be:

Club A

Hours of Operation: 5:00 P.M.-2:00 A.M. Wednesday through Saturday Capacity: 300 Wednesday College Night ($1 beers)

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    This nightclub appeals to a college crowd seeking cheap drinks.

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    The club is known for being dingy and dirty.

Bar B

Hours of Operation: 10:00 A.M.- 2:00 A.M. Monday through Sunday Capacity: 400 Thursday College/Ladies Nights

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    This club appeals to 25-35 year olds.

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    Pool and video games are central focus.

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    Dancing is pushed to the back of the club.

Grill C

Hours of Operation: 6:00 P.M.-2:00 A.M. Wednesday through Saturday Capacity: 250

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    This club's target customer is 25 to 45 years old / middle class or above.

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    This club is known for its older, dressed up crowd and cramped space.

Club D

Hours of Operation: 11:00 A.M.-2:00 A.M. Monday through Sunday Capacity: 350

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    This club's target customer is 25 to 45 years old.

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    This club is known for live jazz and blues entertainment and their draught beers.

Business Plan Pro Sample

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