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Contact: Helen Ames 212-715-1646 amesh@ruderfinn.com

Note to Editors: Map of Jerk Trail included below

FOR IMMEDIATE RELEASE

JAMAICA ANNOUNCES CREATION OF CULINARY JERK TRAIL Travelers Can Track the Island’s Top Jerk Spots

KINGSTON, JAMAICA – May 19, 2009 – Jamaica’s most famous culinary export, Jerk cuisine, has drawn visitors from all over the world looking to sample this delicious style and flavor of cooking. That’s why during the recently concluded JAPEX, Jamaica’s Minister of Tourism Edmund Bartlett announced plans for the island’s Jerk Trail, Jamaica’s newest – and spiciest – attraction. Visitors can follow the Trail and eat their way through Jamaica sampling this cuisine and the secret recipes the cooks hold near and dear.

“Jerk cuisine has made its way onto menus worldwide, but we invite travelers to come Jamaica and sample this dish the way it was meant to be experienced – in our laid back, tropical environment,” said Minister Bartlett. “The Jerk Trail creates a culinary adventure featuring the distinct flavors of Jamaica, along with its breathtaking natural beauty and truly unique culture, as visitors travel across the island from Negril, through Montego Bay and Ocho Rios, to Kingston, ending in the home of Jerk – Port Antonio.”

The Trail currently features 10 of the hottest places to try Jerk cuisine in Jamaica:

  • Supreme Jerk Centre, Green Island

  • Border Jerk Centre, Ramble

  • Ultimate Jerk Center, Discovery Bay

  • Scotchie’s, Greenwich Park

  • Ocho Rios Jerk Center

  • Lyming at Walkerswood

  • G&B Jerk Centre, Victoria Road

  • Pon Di Corner Jerk Center, Black Hill District

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