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MEDIA

TARGETED DIRECT MARkETING

Use the power of data to send a superbly targeted offer to a well- defined group. The Onecard team can slice and dice a database of 1.5 million active shoppers at Foodtown, Woolworths and Countdown so you get a unique list that fits your campaign objectives. What’s more, you will have exclusive access to that group during your campaign period

Targeted Mail Onecard tracks every item a customer purchases. You can use this transactional data to build a stronger, more precisely targeted direct mail campaign. We can deliver your offer to a specific customer group based on age, address, gender, store location, SKU, SKU $ value, date of purchase and more. We can also identify lapsed customers, brand switchers or brand loyalists and their purchases by value or frequency. Onecard will work with you across all aspects of the campaign to ensure a smooth, efficient delivery.

The cost of your direct mail campaign depends on the number of customers you talk to and creative options. On average, this is between $1.50 and $2.50 per customer contacted - excluding artwork costs and the cost of offer. For a full cost breakdown see over the page.

Targeted Email With email, Onecard brings you a fast and cost-effective channel to deliver your offer. Our convenient template format makes building your email campaign easy, and with our expertise you can be sure your email campaign follows best practice principles.

Excluding the cost of the offer, a typical campaign using the Onecard email template will cost between 95c and $2.00 per customer contacted. This figure will decrease with a higher number of customers. For a full cost breakdown see over the page.

TARGETED DIRECT MARkETING

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