Here’s a great way to reward selected customers. Bonus points are a cost-effective way of promoting sales without discounting your product. Instead of buying short term loyalty with a discount, you’ll be building brand equity by encouraging your customers to build their points total and earn bigger cash rewards from Onecard. It’s a powerful driver of consumer behaviour, because each Onecard Rewards mailing highlights the value of cash rewards and shows the individual’s points total.
Bonus points can be offered in the rewards mailing, in our weekly catalogues, instore or through targeted campaigns.
Bonus point cost 13.5c for each point awarded to customers. After the first 10,000 points are awarded this rate drops to 10c per point.