PROGRESSIvE MEDIA WEEkLY CATALOGUES
The Foodtown, Woolworths and Countdown catalogues are well established communication tools that reach more than two million homes each week. Our catalogues strongly communicate key product and price messages and play a major role for households planning their weekly shop.
We will actively work with you to develop a mailer presence which meets your needs. However, we reserve the right to refuse any proposed advertisement on the basis of space restrictions, the need to balance product mix and the importance of ensuring appropriate mailer content. Purchasing a panel does not guarantee category exclusivity within the mailer. Please note that we retain full discretion regarding the price at which products will be promoted and sold.
On average 88.6% of Progressive main shoppers read their catalogues each week*; this makes the catalogues a viable marketing tool for your brand.
*Tomorrowshopper survey results – July 2008
All advertising rates stated are exclusive of GST.
Distribution: On a weekly basis, Progressive distributes more than 2.3 million mailers to New Zealand households nationwide. The Countdown mailer is delivered to over 1.1million and the Foodtown Woolworths mailers are delivered to more than 1.2 million.
Guidelines: Examples of the advertising options available are included in this document to show how your product can be promoted. All supplier advertising must follow this format, with creative control remaining the responsibility of Progressive. Products appearing in the catalogues must have 95% ranging in the relevant supermarket brand and all promotions are required to be exclusive to Progressive for the week of advertisement.
Timelines: All booking requests are to be received 5 weeks in advance of required catalogue feature. Artwork or components for your panel are to be provided four weeks prior to the catalogue on sale date. First artwork will be provided for sign-off approximately 12 working days prior to the catalogue on sale date. To ensure we meet the tight print deadlines, this must be returned within 3 working days.
Who to Contact: To explore the options and approach for your product/s please contact your Progressive Category Manager or Maree McKay - Partner Promotions Coordinator on 09 275 2523.