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Instructor: Dr. Kerry P. Curtis, Professor Emeritus

Dr. Curtis has many years of applied business experience in general management, marketing, marketing research, and analytical research methods. Kerry was with Bank of America for twenty years and held management roles in marketing, general management, credit, operations, and finance. After leaving Bank of America in 1990, he taught at the Haas School of Business at UC Berkeley, and was a principal in a start-up venture, Pinpoint Research, which pioneered automated survey technology for marketing research. In 1993 he joined the full-time faculty at Golden Gate University. During his time at GGU, he has been director or chair of various programs, including the DBA program and the department of Marketing. Kerry converted from full-time to part-time Emeritus status at the beginning of 2007, but will continue to be active in the DBA program as instructor and dissertation committee member. Dr. Curtis has an MBA from U. C. Berkeley and a Ph.D. in Operations Research from the University of Pennsylvania where his dissertation produced a quantitative model of consumer choice behavior.

Phone:415-442-6531 (S.F.) business hours M-Th Office Hours: School of Business, 4th Floor. Tuesday 3:30 - 5:30 (Summer only) Or, at other times by appointment. Fax:415-442-6579 e-mail: kcurtis@ggu.edu



Hair, Black, Babin, Anderson, Tatham, "Multivariate Data Analysis", 6th edition, Prentice-Hall, 0-13-032929-0

Fred Pyrczak (2008); Evaluating Research in Academic Journals: A Practical Guide to Realistic Evaluation, 4th edition, Pyrczak Publishing. ISBN: 1-884585-78-7

SPSS software (includes manual): SPSS 16.0 or 15.0 Graduate Pack for Windows. Mac users can obtain a Mac version from the publisher. See: http://www.spss.com/gradpack/ [Note: the SPSS software is expensive, but it’s a long-term investment that should pay off. The “student version” is too light-weight for our purposes; you must have the “Graduate Pack”]

Trochim, William (2005); Research Methods: The Concise Knowledge Base, McGraw-Hill - Irwin. ISBN 1-59260-146-4. (This is a continuation from DBA800 Fall 07 – most students will already have this book.)

John Creswell (2003); Research Design, 2nd edition, Sage Publications. ISBN 0-7619-2442-6. (This is a continuation from DBA800 Fall 07 – most students will already have this book.)

Recommended: Andy Field (2005): Discovering Statistics Using SPSS, 2nd edition., Sage Publications.


0-7619-4452-4. [Note: this book or one like it, that helps the student both with statistics and with how to navigate SPSS, is highly recommended.]

Other worthwhile books:

Grimm & Yarnold (1995): Reading and Understanding Multivariate Statistics, American Psychological Association. ISBN 1557982732

Grimm & Yarnold (2000): Reading and Understanding More Multivariate Statistics, American Psychological Association. ISBN: 1557986983

DBA801 -- Quantitative Research Methods -- Curtis -- Summer 2008 -- Page 2

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