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sampling criteria? Have they disclosed the actual instrument used for data collection? If not, is it clear what they did? Can you tell whether their data design, collection and analysis pass muster as good research?

  • Extensions & parallels: Could the article be extended into a different and/or larger realm? How could some aspect of the article be exploited or adapted in another topic or context? For example, an article might offer a classification system for some phenomena that you think might be applied to a different set of phenomena. As an example, again in marketing, an article by Susan Douglas and Samuel Craig, "Evolution of Global Marketing Strategy: Scale, Scope and Synergy", Columbia Journal of World Business, Fall ’89, offers a framework for how firms tend to proceed from purely domestic orientation to being truly global, in a series of steps. You might think a similar could help in describing another evolutionary process firms often go through, such as their treatment of their product lines, proceeding from an engineering orientation to a customer-need focus.

  • Relate to your own experience: You may see a parallel from the article to something you see in your own company, industry, or profession. Describing the parallel and its usefulness and limitations can be quite interesting. When you write from your own expertise, you tend to be on firmer ground (at least you have an advantage over most readers).

  • Examples & counterexamples: Think of a small set of cases, even one, where the thesis of

the article seems to apply especially well, or not to apply, or to be entirely wrong.

Not all of the above approaches can be used in one critique. A perfectly good critique might use few of these. An original approach can be refreshing to the reader. The basic idea of the critique is to expand both your knowledge and your capacity for critical thinking, and to convince the reader that you’ve done that.

Academic Integrity & Plagiarism -- Role of Turnitin

All work is to be your own, unless explicitly cited according to standard rules of citations. Any other work, whether published or not, is to be acknowledged. Text taken directly from another source is to be put in quotation marks, if a short passage, or indented, if a long passage.

Please note that you will earn greater scholarly respect by citing material from other works rather than copying and disguising it as your own, even if the copying were to go undetected. Good scholarship is characterized by “borrowing” from many sources and acknowledging those sources, then adding your own original contribution.

The website “Turnitin” is available to both instructor and students for the purpose of assessing the extent of borrowed material.

DBA801 -- Quantitative Research Methods -- Curtis -- Summer 2008 -- Page 8

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