X hits on this document

215 views

0 shares

0 downloads

0 comments

20 / 56

Context mismatch: wrong application

A topic may satisfy the user’s intent, but may not match the application about which the user has a question

Scenario:

User searches all Office Online to find “how to make an invitation”

A topic for MS Publisher comes up first, along with some templates in Word

User clicks on first topic, not thinking about the application

the problem | office online | content-centric design | applications | conclusions

Document info
Document views215
Page views215
Page last viewedTue Jan 24 14:06:31 UTC 2017
Pages56
Paragraphs473
Words2868

Comments