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Context mismatch: user type

One writing style or approach does not work for all users

Office Online serves primarily information workers, but all audiences come to the site

There are different content types for different purposes and learning styles (help topics, training courses, videos, etc.)

Investigate if users might identify themselves in their verbatim comments, and if there is user mismatch happening

the problem | office online | content-centric design | applications | conclusions

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