Customer Case Study
“We successfully demonstrated the viability of an appliance-based, IP solution that is operated centrally,” says the Cisco systems engineer.
The marketing department at the retailer is supporting a broad deployment of the Cisco DMS in the stores, although the economic downturn is delaying the store transformation project. Meanwhile, During the pilot, Cisco briefed the customer on other features that have subsequently become available with Cisco DMS, including zoning digital content to different geographic areas and seasonally. Interactivity is another exciting new capability that, when deployed on a touch screen at a store kiosk, can help customers assemble outfits and suggest accessories. There is also a new application that measures what consumers are viewing on the digital screens, determines the demographics of the viewers, and captures how long they interacted with the programming, potentially valuable market research metrics.
Cisco Digital Media Player 4400G
Cisco Digital Media Manager
To find out more about Cisco Solutions for Retail, go to: https://www.cisco.com/web/strategy/retail/index.html
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© 2009 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information.
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