X hits on this document





7 / 12

Employee diversity programs We value and respect the strengths and differences among employees and recognize that customers, suppliers, strategic partners and communities are increasingly diverse and multicultural.

Central to our diversity program are our employee resource groups (ERGs). These groups are composed of employees who share an affinity, a common background or a similar set of experiences. These ERGs work together to promote each other’s development, while identifying opportunities that support our goals.

Supplier diversity

At Aetna, we take every opportunity to be inclusive in our sourcing activities. We recognize that diversifying our supplier base positions us to leverage innovation, quality, service and price to benefit the products and services we sell. In addition, it strengthens our ability to do business across all cultures and geographies. By utilizing suppliers of various backgrounds, perspectives and experiences, we not only gain access to high-quality goods and services, we also gain valuable insight into multicultural markets.

  • In 2009, we purchased nearly $120 million in goods and services from small businesses and certified minority-, women- and LGBT-owned business enterprises.

  • Our supplier diversity goals for 2010 are to:

  • >

    Support our 2010 Supplier Diversity Scorecard for each business area, including first tier and second tier supplier responsibilities

    • >

      Implement programmatic improvement to pursue world-class program status

  • >

    Leverage the Supplier Diversity Advisory Council to more fully integrate Supplier Diversity into our business processes

    • We maintain a website for potential suppliers:


  • We use our online, self-registration tool to provide prospective diverse suppliers with an opportunity to “push” their service offerings to us.

  • Our senior leadership monitors quarterly progress on diversity goals.

Community relations and urban marketing

Over the past 20 years, the evolution of the U.S. marketplace has required us to enhance our local presence. We have created and implemented strategies that concentrate on bringing our health and related benefits to some of the fastest growing segments in the United States.

As part of this business strategy, we have a Community Relations and Urban Marketing organization to facilitate the following components:

  • Drive incremental business through national and local partnerships

  • Align our philanthropic giving to business strategies in key markets

  • Develop communication strategies to more effectively articulate Aetna Corporate Citizenship and our long history of community involvement, volunteerism and impact

  • Provide consulting services to develop appropriate infrastructure (through the development of culturally relevant marketing materials; advertising strategies; open enrollment campaigns; multilingual translations, trans-creations and interpretations; and call center and supplier diversity strategies)

  • Enhance market presence within targeted

business communities

To that end, we are focusing our efforts on grassroots strategies that better address the needs of a changing marketplace. We do this by supporting community events, working with community leaders and organizations, helping employers manage their changing workforce, and working with brokers and providers to support their business objectives.


Document info
Document views43
Page views43
Page last viewedFri Jan 20 10:49:40 UTC 2017