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Arts, A/V Technology, and Communications Career Cluster

Designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services.

Career Pathways within this Cluster:

  • Audio and Video Technology and Film - Broadly, individuals that work in the AV communications industry manufacture, sell, rent, design, install, integrate, operate and repair the equipment of audiovisual communications. They are involved in the presentation of sound, video and data to groups in such venues as corporate boardrooms, hotels, convention centers, classrooms, theme parks, stadiums and museums. The major activity sectors in the AV communications industry are distributive service firms (AV dealers, rental companies, consultants, designers, and related firms), manufacturers of AV presentations and communications products and large end-users.

  • Journalism and Broadcasting - News analysts, reporters and correspondents gather information, prepare stories and make broadcasts that inform us about local, state, national and international events; present points of view on current issues; and report on the actions of public officials, corporate executives, special interest groups and others who exercise power. Broadcast and sound technicians install, test, repair, set up and operate the electronic equipment used to record and transmit radio and television programs, cable programs and motion pictures. Chief engineers, broadcast field supervisors and transmission engineers supervise the technicians who operate and maintain broadcasting equipment.

  • Printing Technology - The printing process has three stagesprepress, press and binding or postpress. Prepress workers prepare material for printing presses. They perform a variety of tasks involved with transforming text and pictures into finished pages and making printing plates of the pages. Desktop publishing poses new challenges for the printing industry. The printing industry is rapidly moving toward complete ―digital imaging,‖ by which customers‘ material received digitally is converted directly into printing plates. Other innovations in prepress work are digital color page makeup systems, electronic page layout systems and off-press color proofing systems. Printing press operators prepare, operate and maintain the printing presses in a pressroom. In most shops, press operators also perform preventive maintenance. Computers allow press operators to perform many of their tasks electronically. With this equipment, Press operators monitor the printing process on a control panel or computer monitor, which allows them to adjust the press electronically.


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