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Marketing Career Cluster

Planning, managing, and performing marketing activities to reach organizational objectives.

Career Pathways within this Cluster:

Marketing Management - People with careers in marketing management formulate policies and direct the operations of businesses and corporations nonprofit institutions and other organizations In small firms, the owner or chief executive officer may

assume all advertising, promotions, marketing,

sales and public relations

responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.

  • Marketing Communications - Marketing communications employees plan, coordinate and implement marketing strategies advertising promotion and public relations activities Because of the strategies, advertising, activities. importance and high visibility of their jobs, these individuals often are prime candidates for advancement.

  • Marketing Research - Employees in marketing research are concerned with understanding people and organizations. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company‘s strategies against those of its competitors.

  • Professional Sales - Employees in professional sales are involved in the transfer of goods and services in the economy both to businesses and to individual consumers.

  • Merchandising - Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.

(www.careerclusters.com)

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