BI and the “Unstructured Data” Challenge
Search is not the answer. I don’t (usually) want to find a document; I want to find a fact, the answer to a question:
What was the population of Paris in 1848?
What’s the best price for new laptop that I’ll use for business trips and around the office?
What do people think of the Iron Man movie?
Who are the top 4 sales people for each product line, region, and quarter for the last two years?
©Alta Plana Corporation, 2008
The Data Warehousing Institute