BI and the “Unstructured Data” Challenge
Q&A may involve hidden knowledge:
What was the population of Paris in 1848?
Concepts and complexity:
What’s the best price for new laptop that I’ll use for business trips and around the office?
What do people think of the Iron Man movie?
Calculation and structuring:
Who were the top 4 sales people for each product line, region, and quarter for the last two years?
©Alta Plana Corporation, 2008
The Data Warehousing Institute