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BI and the “Unstructured Data” Challenge

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Q&A may involve hidden knowledge:

What was the population of Paris in 1848?

Concepts and complexity:

What’s the best price for new laptop that I’ll use for business trips and around the office?

Opinion:

What do people think of the Iron Man movie?

Calculation and structuring:

Who were the top 4 sales people for each product line, region, and quarter for the last two years?

©Alta Plana Corporation, 2008

The Data Warehousing Institute

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