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BI and the “Unstructured Data” Challenge

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Text Analytics

Text (and media?) mining automates what researchers, writers, scholars,… and all the rest of us have been doing for years. Text mining –

Applies linguistic and/or statistical techniques to extract concepts and patterns that can be applied to categorize and classify documents, audio, video, images.

Transforms “unstructured” information into data for application of traditional analysis techniques via modelling.

Unlocks meaning and relationships in large volumes of information that was previously unprocessable by computer.

©Alta Plana Corporation, 2008

The Data Warehousing Institute

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