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BI and the “Unstructured Data” Challenge

3

Key Message -- #1

If you are not analyzing text, you're missing opportunity...

360o views Single version of the truth

or running unacceptable risk...

Industries such as travel and hospitality and retail live and die on customer experience. – Clarabridge CEO Sid Banerjee

** in many applications/businesses but not all. This is the “Unstructured Data” challenge

©Alta Plana Corporation, 2008

The Data Warehousing Institute

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