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BI and the “Unstructured Data” Challenge

44

Information Extraction

What’s Ford? –

“Ford is an American automobile manufacturer...”

  • A president?

  • A company that both makes and sells cars and other stuff?

  • A person who founded a car company?

  • A shallow place you cross a river?

Ford is an entity whose meaning a) is contextually derived; b) may be disambiguated, and c) is more than what is plainly read in our source text.

©Alta Plana Corporation, 2008

The Data Warehousing Institute

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