BI and the “Unstructured Data” Challenge
What’s Ford? –
“Ford is an American automobile manufacturer...”
A company that both makes and sells cars and other stuff?
A person who founded a car company?
A shallow place you cross a river?
Ford is an entity whose meaning a) is contextually derived; b) may be disambiguated, and c) is more than what is plainly read in our source text.
©Alta Plana Corporation, 2008