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BI and the “Unstructured Data” Challenge

52

Unified Analytics

Why integrate analytics?

360o views. Single version of the truth.

Online Reviews

Purchases Call Center Notes

Service Costs

Discussion questions:

What’s interoperability? What’s integration? What’s federation? How/what can you integrate?

Web 2.0 Sites

Service Tickets

360° View

Survey Verbatims

Clicks

Emails

Returns

Internet Forums

Clarabridge’s version: text + data

©Alta Plana Corporation, 2008

The Data Warehousing Institute

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