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BI and the “Unstructured Data” Challenge

62

Applications

Customer Relationship Management (CRM) Sources: customer e-mail, letters, contact centers

Targets: product and service quality issues, product management, contact routing and CRM automation

Finance and compliance

Sources: financial & news reports, corporate filings & documents, trading records

Targets: insider trading, reporting irregularities, money laundering and illegal transactions, pricing anomalies

©Alta Plana Corporation, 2008

The Data Warehousing Institute

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