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Mobile opportunity – Data and Hype

Expected 9% growth in 2010

Estimated 2 Billion cell phones worldwide (hand me downs included)

93% of US adults own a cell phone (ubiquitous technology)

YouTube accounts for 36% of total video traffic on mobile networks worldwide

1.6 Billion purchased from mobile devices in 2009 (increasing buyer confidence)

7.5% of the top 500 online retailers have a mobile website/iPhone app

Mobile advertising spending will surpass 6.5 billion in 2012

Users average 13 hours online total per week, up from 7 hours in 2002 (Ruder Finn report – Americans spend 3 hours using the mobile web)

“Desktops will be irrelevant in 3 years time”

John Herlihy – Google

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